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Mobile Gambling: Casinos, Lotteries and Betting 2008 - 2013
Juniper Research, Nov 2008, Pages: 156+
This highly anticipated 5th edition of the mobile gambling report provides the most comprehensive analysis of the mobile gambling environment to date. It segments the market by casinos, lotteries and betting and provides vital analysis of national and international regulations and legislations pertaining to mobile gambling service.
Featuring extensive one to one interviews with senior executives within the mobile gambling industry and profiles of the leading application and service providers, this in-depth report investigates key hurdles such as payment processing, network coverage and age verification and projects the market for 8 key regions and the UK, up until 2013.
Data is presented in easy to understand forecast tables and charts and provides mobile gambling adoption level forecasts, average wager per user, total wager and gross win for both the current market for 2007 and future market up to 2013.
Key questions that the report answers:
- Who are the leading players in the mobile gambling market today?
- What is the current value of the mobile gambling market?
- In which markets are mobile gambling services currently legal?
- What are the prospects for the mobile gambling services in the US?
- How have operator attitudes towards mobile gambling services changed?
- Which gambling services will generate the highest level of wager, and which the highest level of gross win?
- What are the remaining hurdles to mass adoption of mobile gambling services?
- Which regions will see the highest adoption levels of mobile gambling services?
Online gambling services are now a well established sector of the global gambling market. The first online gambling offering was launched in 1995, and there are now several thousand such sites worldwide. Hence, as with other successful forms of online entertainment, there have been attempts to transfer this success into the mobile environment. However, it is perhaps fair to say that the hurdles (social, cultural, regulatory and technological) faced by mobile gambling are more significant that with any other form of mobile entertainment.
Thus far, 2008 has been an encouraging year for a number of mobile gambling service providers, with many seeing total wager increasing by more than 100% y-o-y. That said, the rollout of such services has been limited to a few key markets, most notably the UK: elsewhere, growth continues to be hampered by the complex national and state legislation which impacts all forms of remote gambling.
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