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Grocery Retail in Poland 2008: Market Analysis and Development Forecasts for 2009-2011
PMR Ltd, Jan 2009, Pages: 139
The fifth edition of Grocery Retail in Poland 2008 presents an accurate, detailed snapshot of the retail food market in Poland, along with consumer and retailer profiles and descriptive statistics concerning the structure and size of the market. It presents the results of continuous efforts to monitor market growth and change, as well as the performance and strategy of major food retailers at work in the marketplace.
Grocery retail in Poland 2008 was prepared using information gathered during continuous monitoring of market events, and derived from the Central Statistical Office, market analysis (GfK, Nielsen, TNS) opinion polls and the commercial press.
Key Points:
- From January to August 2008, retail sales rose by 15.7% year on year.
- 2007 was marked with small but numerous acquisitions among Polish companies.
- The higher the prices of food, the more willing low- and middle income consumers are to shop at hypermarkets rather than specialised stores offering higher-quality, thus more expensive, products.
- After Leader Price and Plus Discount closed their market operations in 2006 and 2008, respectively, the Polish discount segment will be dominated by only four discount chains.
Report overview
Grocery retail in Poland 2008 begins with an explanation of the methodology used to construct this comprehensive document and proceeds with a brief executive summary. Subsequent topics include the following categories.
The characteristics of Poland’s consumer base are explored, focusing on:
- demographic information
- purchasing power
- the expression of purchasing power through consumer preferences.
The retail trade in Poland, as a whole, is examined with particular attention paid to:
- total value and volume of sales
- the countrywide infrastructure that supports commercial enterprises
- territorial concentration in trade.
In depth analysis of the retail food market and FMCG product distribution channels, as well as profiles of major market players are provided. Key informational categories include:
- total value of retail sales, as well as prevailing trends and their effect on the market
- analysis and development forecasts for hypermarkets, supermarkets, discounters, convenience and other shops, marketplaces and online sales.
The legal environment of the retail food industry in Poland is examined, including:
- regulatory issues
- effect of specific legal situations on business practices used across the industry.
The information provided in Grocery retail in Poland 2008 is vital for:
- food retail businesses currently operating in Poland as well as those considering expansion into this growing marketplace
- producers and suppliers looking for new markets for their products.
- companies that support grocery retail businesses with products and services such as supplies and information technology
- consultants and analysts that provide advice and intelligence to governmental and business organizations and those seeking investment opportunities.
A word from the author
' The Polish grocery retail market keeps consolidating in 2008. In the last weeks of 2007 Plus Discount was taken over by Jeronimo Martins Dystrybucja (owner of the Biedronka chain) and McLane Polska was acquired by Eurocash, which through this transaction became an integrator of 300 IGA stores.
Emperia continued the process of takeovers and acquisitions. The most spectacular transaction was the acquisition of controlling stake in ZKiP Lewiatan, integrator of one of Poland's largest franchise chains. And this was definitely not the end of the consolidation process on the Polish market, which – in terms of concentration levels – still lags behind Western and Central Europe. Although the global financial crisis may be a cause of concern, Poland does not seem to be too strongly affected by the recession yet. However, if the turmoil on the global arena hits Polish consumers, the effects will certainly be felt by retailers. It may well be that less successful players will be willing to sell their stores to better performers”.
Marcin Szaleniec , Retail Analyst
This title is also available in the following language
Handel Detaliczny Artykulami Spozywczymi W Polsce 2008: Analiza Rynku I Prognozy Rozwoju Na Lata 2009-2011 (Polish Version)
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