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Improving UK Mass Affluent Banking and Investment Services
Datamonitor, Nov 2008, Pages: 53
This report assesses mass affluent propositions in the UK, and includes data on the number of mass affluents segmented into four liquid asset bands from 2003-2012.
Scope
- Sizes the mass affluent market by asset band, from 2003 until 2007. Forecast data is provided for the years 2008 to 2012.
- Identifies the key product and service areas that banking led and investment led financial institutions should provide to their mass affluent clients.
- Examines and compares the quality of website offerings of 22 financial services institutions to mass affluent clients.
Highlights of this title
Mass affluent investors are sophisticated, looking beyond just price when they regard the offerings of banks and other financial institutions.
In an increasingly competitive, sophisticated market, websites are a powerful means to convey brand and image as well as the range of products and services on offer by a bank or investment house.
Good websites depend upon aesthetics, originality, intuitive and clearly laid out navigation, as well as good accessibility for all. These are what attract customers before content is explored.
Key reasons to purchase this title
- Understand the banking product and service principles for the mass affluent customer segment.
- Assess market attractiveness by reviewing size and growth forecasts for the potential wealthy client base through 2012.
- Compare the relative attractiveness of website offerings by market peers.
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