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The Gifts and Decorative Accessories Report: The Market, The Industry, The Trends, 2002
Unity Marketing, Pages: 300
This comprehensive study of the consumer market for gifts provides industry sales, analysis of distribution and growth for the five major segments of the gift industry - General Gifts, Decorative Accessories, Collectibles, Seasonal Decor and Greeting Cards, Stationery and Paper Products-and sales trends for leading product categories such as candles, tabletop, decorative boxes and vases.
Examines in detail the dynamics of gift retail buyers and home furnishing retail buyers.
Based upon primary research surveys among gift companies and retailers, it provides data about gift products, trends in themes, pricing and industry markups, advertising and promotion.
Reveals consumer motivations, purchasing patterns and demographics that will mean continued growth for giftware through the turn-of-the-century.
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