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Worldwide Mobile Application Series: Mobile Messaging Still Profitable
In-Stat/MDR, Dec 2008, Pages: 31
In recent years, as mobile operators have seen the average revenue per user (ARPU) decrease, they have sought to recover some of this revenue via value-added services. However, the most profitable data service is still text messaging. Inexpensive, ubiquitous, reliable, and simple for the mobile customer to operate, SMS (and MMS) technologies provide potentially endless revenue streams for forward thinking MNOs. This report contains:
- Customer segmentation of consumers who currently use mobile data via 2008 Consumer Mobility Survey.
- Analysis of different stages of text messaging growth on a regional level.
- Global and regional forecasts for the mobile messaging industry.
- Emerging technologies for maximizing SMS/MMS revenue—services offered by Acision and VeriSign.
What’s in the Report?
- Forecasts of mobile messaging revenue through 2013 for North America, Europe, Asia/Pacific, China, and Global regions.
- Responses from the 2008 Consumer Mobility Survey segmented by respondents using mobile messaging.
- Strategic guidance for enhancing ARPU via enhanced messaging functionality.
Who Will be Interested in This Report?
- Cellular operators.
- Mobile application developers and marketers.
- Enterprises with the need for constant customer communication.
- Mobile advertisers.
Whose Needs Does This Report Address?
- Companies providing enhanced messaging services.
- Mobile operators and investors.
- Companies interested in entering the mobile content arena.
- Enterprises seeking to increase customer service via mobile messaging.
What Questions Does This Report Answer?
- Which services and strategies will pave the way for development in the consumer mobile messaging market segments?
- How will mobile development differ among geographic regions?
- What strategies are operators pursuing to increase ARPU and develop new services?
- Where will opportunities emerge for operators, investors, and content and application developers?
- Mobile messaging respondents use many more voice minutes than total survey respondents.
- One-third of mobile Internet messengers use AT&T Mobility service.
- In addition to paying more for value-added services, mobile messengers are also more likely to pay up to 25% more for their handsets than all survey respondents.
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