This series of six reports on Television Commerce was developed with the idea of helping all sectors of the media industry understand the issues and opportunities presented by TV's new revenue streams. While definitions of 't-commerce' have sometimes included orders received via 800 numbers for TV offers, these reports concern themselves with only the two more advanced types of t-commerce: 1) transactions conducted by 'clicking through' with the TV remote control, or 2) offers presented on television and completed with an actual transaction on a PC Web page.
In keeping with Myers Reports Inc.'s ongoing efforts to make Myers Mediaenomics research as effective for its readers as possible, we are making these reports available in a way that is completely unique within the realm of media-research reports. The reports can be obtained individually, in combination with a selection of other reports within the series, or as an economical full-package ensemble. It's similar to an a la carte and prix fixe restaurant approach and will allow our readers to build a base of information in customized ways, according to their own specific needs.
T-Commerce Growth Forecasts T-Commerce Business Models Myers Survey of ITV Providers and Cable Operators Consumer T-Commerce Research T-Commerce Case Studies Interactive Television Industry Directory
