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Next Generation Functional Food and Drinks: Opportunities in Personalized Nutrition
Datamonitor, Nov 2008, Pages: 95
This report focuses on the differing components of personalized nutrition ranging from the choice of products to express self identity through to science-led nutritional developments such as nutrigenomics. In doing so, it comprehensively examines the opportunities of aligning food and drink products more closely with consumers individual nutritional requirements, aspirations and preferences.
Scope
- Detailed insights and analysis documenting the drivers and inhibitors of personalized nutrition and the broad opportunities associated with the trend
- Insights highlighting consumers interest in health and nutrition, personalization and their attitudes towards new developments in nutritional science
- In-depth NPD analysis and detailed recommendations offering practical strategies based on the trends and insights uncovered throughout the report
- Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil and Russia
Highlights of this title
The evidence about the interaction of nutrients, genetic variations and health implications is uncertain. This helps explain why in France, Germany, the Netherlands, Sweden, the UK, Japan and Korea, more than 50% of consumers think that using information about their genes to provide them with nutritional and or diet related advice is not appealing
Advances in personalized nutrition mean that there is considerable potential to develop more tailored solutions to help consumers overcome age related ailments and nutritional deficiencies. At the other end of the scale, there is a huge focus on childrens nutrition, in light of escalating childhood obesity
More personalized choices satisfying more specific shopper needs potentially has negative implications. The consumer survey showed a high level of agreement with the statement that, 'there is too much choice when doing grocery shopping.' This highlights the paradoxical situation of choice being perceived as a burden and a benefit
Key reasons to purchase this title
- Gain an understanding of consumer attitudes towards health and nutrition and the vast product opportunities associated with personalized nutrition
- Use the latest evidence based insights to launch and/or reposition products, so that they capitalize on pertinent consumer trends
- Recognize the key growth areas in the functional food and beverage markets and how to capitalize most effectively
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