Despite the challenges in the current business environment, the U.K. is expected to solidify its position as the leading online travel market in Europe in the next three years. While the future outlook remains positive, growth will slow in the medium term as a result of the maturity of the U.K. online market.
PhoCusWright's U.K. Online Travel Overview Fourth Edition provides an in-depth look at the current (2006-2007) and future (2008-2010) online travel trends as well as detailed insight into the European online travel market as a whole.
Highlights include:
- Airlines (online direct booking growth is being led by LCCs) - Hotels (2007 online direct sales were nearly triple the European average - Rail (experienced strong gains in 2006 and 2007) - Car Rental (industry consolidation has been a key growth driver) - Tour Operators (dominates leisure travel in the U.K.) - Online Travel Agencies (most mature in Europe - Conclusion
