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The New Wireless Road Warrior: How Business Travelers Are Shaking Up the Telecoms Industry - from Wi-Fi to 3G
Pyramid Research, Inc., April 2004, Pages: 84
According to the Travel Industry Association of America, more than 45 million people travel on business each year. These 'road warriors' and 'windshield warriors' increasingly demand broadband wireless access along their journeys – from hotels to airports to everywhere in between.
Unfortunately, business travelers face a bewildering array of network providers, devices and usability obstacles. For carriers, business travelers are among the most highly coveted customers. They provide high profit margins as well as the opportunity to expand services into the enterprise. However, creating a seamless, usable experience for business travelers is enormously complex. Challenges include pricing, partnerships, security, quality of service and technology integration.
This highly focused report gathers together the key players in business wireless access – from mobile carriers to venue operators to solutions providers. The lessons learned in winning over the business traveler will have broad implications on winning over mass-market consumers.
Who This Report is For?
- Fixed and Mobile Operators who want to understand how to price and package data services for business travelers.
- Vendors who want to understand the competitive environment and how to best position themselves to success with fixed and mobile operators.
- Consultants who want a strategic understanding of the players and challenges involved.
- Investors who want to insights into those companies Pyramid believes are best-suited for long-term success.
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