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Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014
Juniper Research, April 2009, Pages: 304
This sizeable report investigates the future for the mobile messaging market, providing forecasting and analysis for both network-based services (SMS, MMS) and IP-based services (Mobile Email & Instant Messaging). The report includes a vital discussion about the shift in the mobile messaging dynamic, looking at how the social Web will drive evolution in the messaging world in combination with the emerging paradigm brought about by IP-based messaging services.
Key projections within a substantial forecasting suite include; total global revenues forecast by region and by product sector. Other forecasts include; mobile messaging user numbers and annual volumes of messaging by product, volumes of paid-for messages and total operator-billed revenues, and total mobile messaging advertising revenues.
This comprehensive strategic report explores a number of business models such as value-chain disruption, evolution of mobile networks and the emergence of mobile ad-funded tariffs, plus the various types of value-added services being developed to complement the growing number of messaging services available.
Key questions this report answers:
- What is the market opportunity for mobile messaging services?
- What are the factors driving market demand and evolution, and where are the various services being adopted?
- How are services delivered and revenues derived?
- Who comprises the value chain & what strategies are they adopting?
- How do next-generation mobile messaging services, convergence and VAS impact current offerings?
- Who uses mobile messaging services, and what are the various use case scenarios?
- What are the enabling technologies and industry/standards developments?
Author:
Ian Chard is an Analyst with Juniper Research and author of Mobile Web 2.0. With more than ten years experience in the communications technology sector as a technical writer and journalist, he has held key editorial positions on a number of respected b2b publications and has conducted independent projects for leading industry vendors. His specialist areas embrace mobile & wireless, telecoms, enterprise voice & data networks, and biometric technologies.
Previously an editor at b2b publisher Kadium Ltd., Ian was responsible for the editorial content and design of the company's wireless communications magazine. Ian holds a 2:1 joint honours degree in Broadcasting and English.
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