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Offshoring in the Publishing Vertical - 2009
ValueNotes, April 2009, Pages: 62
The current economic condition notwithstanding, the publishing offshoring industry is set to grow. The Asian sub-continent (India, Philippines, Vietnam, China, Sri Lanka) has established itself as the world’s publishing destination – with offshored pre-press services valued at $780 m as of 2008. India continues to hold the largest share of offshored publishing services, contributing $660 m. The STM/Academic, educational and legal publishing form a bulk of offshoring to India, with traction in other segments such as magazines, corporate/B2B publishing, etc. 'Offshoring in the Publishing Vertical - 2009' provides an in-depth information and analysis of the Indian service provider landscape along with profiles of major and upcoming players.
This report will also help understand the dynamics of offshoring destinations, services offshored, segments that are serviced and trends and insights in the offshoring publishing industry.
Offshoring in the Publishing Vertical - 2009
The current economic condition notwithstanding, the publishing offshoring industry is set to grow. The Asian sub-continent (India, Philippines, Vietnam, China, Sri Lanka) has established itself as the world’s publishing destination – with offshored pre-press services valued at $780 m as of 2008. India continues to hold the largest share of offshored publishing services, contributing $660 m. The STM/Academic, educational and legal publishing form a bulk of offshoring to India, with traction in other segments such as magazines, corporate/B2B publishing, etc.
Services offshored have also undergone a transition – from low value services such as tagging, editing existing designs, copy editing to high value services such as original designs, testing and assessments and e-learning tools. There has been an influx of technology in the industry that has enhanced productivity, work flow and most importantly reduced cost and turnaround time. Providers have transcended traditional vendor roles to develop partnerships with publishers to drive innovation, leverage cost and ideation. The culmination of these transitions will help the industry to grow to $1.2 b by 2012.
Since our last report we have established that there are over 140 vendors in the publishing offshoring industry and we have identified a minimum of 35 credible service providers, which fall within the scope of the study. These service providers have been categorized into five clusters and analyzed based on their services, focus, positioning and strategies.
Based on our exhaustive primary research and analysis of this sector, we have identified a ''list of frontrunners'', that have the highest potential to emerge as winners within their chosen niches. This is on account of strong capabilities, onshore and offshore presence, well-defined growth strategies, execution capabilities, brand and financial strengths.
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