|
|
 |
|
Viewing report
|
|
|
|
Consumer Finance in Russia: Capitalising on Opportunities for Growth
VRL Publishing Ltd, Nov 2006, Pages: 137
This research delivers an in-depth and comprehensive overview of the fast-growing Russian consumer finance market and the enormous potential it offers.
Read it and find out the answers to these key questions:
- What are the demographic, economic, and sociocultural factors driving demand for consumer credit in Russia?
- How do you assess the competitive environment and identify the opportunities for growth and expansion?
- Which consumer finance products are in greatest demand?
- Who are the leading players in the Russian consumer finance sector?
- What kinds of marketing/CRM and distribution practices are currently being deployed by the major players?
- How do you identify a market entry strategy that suits your organisation’s needs and capabilities?
The Russian consumer finance market has gone through significant developments since 1999. It has doubled in size each year and has provided high returns for its players. This is due to the Russian population’s readiness for western-style consumerism and its increasing acceptance of, and demand for, credit as the country’s economy grows.
The Russian consumer finance market provides a wealth of opportunities not to be missed out on. Despite witnessing strong growth rates in recent years, Russian consumer finance still offers enormous potential due to the fact that penetration of consumer finance products is relatively low compared to other countries.
Consumer Finance in Russia: Capitalising on Opportunities for Growth is based on months of extensive research into the country’s growing consumer finance sector. Its up-to-date information, commentary, and insights are derived from primary and ‘nonpublic’ domain sources including the following:
- Interviews with Russian banks
- Case studies of leading European banks active in the market
- Russian media analysis
- Surveys of the Russian consumer finance sector
The report investigates and identifies the credit product lines which offer the greatest potential, and also examines the risks and rewards involved in the provision of consumer finance in Russia.
Key topics analysed include:
- Market Environment – Regulation, the role of credit bureaux and collections agencies;
- Consumer Finance Product Lines – Point-of-sale lending, personal loans, credit card usage, cross-selling, motor finance, mortgages, educational loans, distance-selling;
- Product Distribution and Marketing – Regional expansion, advertising, direct mailing, telemarketing, customer relationship management (CRM);
- Market Entry Strategies – Acquisition vs setting up a greenfield operation, participating in initial public offerings;
Customers who bought this item also bought
Analgesics in Russia
Financial Cards in Russia
Executive Report on Strategies in Russia
Payment Cards in Russia 2007
Consumer Finance
Consumer Electronics in Russia
Russia Banking Sector Analysis (2006-2009)
Russian Resource Book 2008
The Global Economic Crisis: The Impact on Consumer Attitudes & Behaviors In Russia
Russian Automotive Market
Consumer Finance - Industry Profile
Russian Market of Ventilated Facades
|
|
|
|
