This report provides an overview of the Interactive TV, IPTV, Set-top box and the Electronic Program Guide markets in Australia. Interactive TV (iTV) has struggled to gain widespread popularity in Australia. IPTV services are being launched by a number of ISP’s and media companies such as FoxTel and Electronic Program Guides continue to evolve as mass market content. However concerns remain relating to the emergence of a sustainable revenue model. Targeted advertisements may ultimately prove popular but significant technical and regulatory hurdles remain.
