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Viewing report
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Australia - Pay TV - Statistics - Subscribers, Overview and Analysis
Paul Budde Communication Pty Ltd., April 2009, Pages: 9
This report provides valuable information on the end users of pay TV, the viewers. Subscriber pay TV statistics include pay TV statistics per operator and growth statistics, forecast to 2010, and household penetration statistics forecast to 2009. It also includes forecast scenarios to 2012. By 2008 pay TV penetration had only reached 29%, and growth is expected to continue to increase modestly to around 32% by 2010, well below most developed markets around the world. While it is still not impossible for Foxtel to reach the 40% penetration mark, the company can only reach these targets if it either starts offering more attractive price packages or includes a broadband offering within an affordable priced package. Growing uptake of the iQ recorder is strengthening the value of Foxtel, as subscribers have slightly higher ARPUs.
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