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Digital Media - Gaming, Gambling & Virtual Worlds
Paul Budde Communication Pty Ltd., April 2009, Pages: 15
The global online gambling industry continues to grow, despite the US regulatory restraints and the economic downturn. Online gambling operations are cheaper to operate than traditional establishments so are better placed to weather an economic downturn. In addition, the number of Internet users around the world continues to grow resulting in an ever expanding customer base. Online games and virtual worlds also remain popular and in-game advertisers are taking note, especially as there is evidence that free online games are becoming more popular in the current economic environment. This report provides a market overview of the gambling, gaming and virtual world sectors with a focus on online and mobile formats.
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