Synopsis Online video consumption has so far proved popular with the success of Google’s YouTube being well documented. In 2009 YouTube continues to dominate in terms of viewers, however new business models are emerging that explore better ways to generate revenue from such sites. Attention is turning towards Hulu in particular, as it is so far demonstrating that users will watch longer-form TV and video content and also tolerate advertising - under the right conditions. This report provides an insight into the trends taking place in online video media including industry statistics. For information on IPTV and home networking systems, see separate reports.
