In terms of advertising and marketing in the digital media era - the traditional media companies have made quantum leaps in comparison to the telcos. While the Internet companies (ie Google) have clearly been the leaders to date, media companies are now making great progress. New advertising models, permission-based marketing and premium sales activities are being used to attract people to events and services. New video applications are also emerging as the Internet media companies seek to exploit the added speed and capacity of broadband infrastructure. This report describes the effects the process of convergence is having on the media industry, and includes BuddeComm’s analyses of the way forward. Key industries covered in this report include TV and radio broadcasting, newspaper publishing and video industries.
