|
|
 |
|
Viewing report
|
|
|
|
Consumer Healthcare 2009
Richard K. Miller & Associates, May 2009, Pages: 166
This handbook assesses healthcare planning and decisionmaking from a consumer/patient perspective. Consumers' attitudes toward their health and how they research healthcare, select hospitals for treatment, and choose providers is presented. Also included is insight into consumers' health-related behaviors and the influence of marketing on the choices they make. Demographic and state-by-state analyses as well as recent market research studies are also presented.
Now in its 2nd edition, Consumer Healthcare 2009 also...
- Quantifies how consumers view their own health
- Quantifies and discusses at-risk health behaviors
- Provides seven measures of consumer health and rankings on a state-by-state basis
- Provides an analysis of healthcare spending for six primary demographics: age, household income, type of household, race and ethnicity, region, and education
- Quantifies and discusses the wellness and preventive measures some consumers take to protect their health
- Presents survey findings on how consumers use the Internet to search for health information and the influence of this information on healthcare decisionmaking
- Identifies and discusses consumer expectations of providers and how various attributes of care affect patient satisfaction
Consumer Healthcare 2009 sources data from the Centers for Disease Control and Prevention, Centers for Medicare & Medicaid Services, Gallup, Harris Interactive, Manhattan Research, Morgan Quitno, New Strategist, Pew Internet & American Life Project, Press Ganey Associates, Professional Research Consultants, Rand Corporation, The Commonwealth Fund, The Henry J. Kaiser Family Foundation, The National Center for Health Statistics, The New York Times, and Thomson Reuters Healthcare, among others.
Hospital, health insurer, and pharmaceutical executives can use Consumer Marketing 2009 to better understand consumers' health needs and their decisionmaking related to care. Using the behavioral analyses in Consumer Healthcare 2009, strategic planners can optimize marketing to better address patient expectations and ultimately improve patient satisfaction.
Customers who bought this item also bought
Consumer Healthcare 2008
American Health: Demographics and Spending of Health Care Consumers, 2nd Edition
The 2008 Healthcare Business Market Research Handbook
2009 Healthcare Business Market Research Handbook
Consumer-Centric Approaches in Healthcare: How to Drive Patient Satisfaction and Bottom Line Revenues Audio Conference
Healthcare Trends & Forecasts in 2008: Performance Expectations for the Healthcare Industry
Healthcare Trends & Forecasts in 2009: Performance Expectations for the Healthcare Industry
India Healthcare Trends 2008
Using Web Technologies in Consumer-Driven Healthcare for Transparency, Decision Support and Health Promotion, an Audio Conference on CD-ROM
Medical and Health Insurance Market Assessment 2007
Global Consumer Trends: Health
Private Healthcare Market in Poland 2009 - Development Forecast for 2009-2011
|
|
|
|
