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The U.S. Dry Mix Mortar Additives Market
Frost & Sullivan, June 2009, Pages: 121


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This research service analyses the U.S. dry mix mortar additives market. This research service has been segmented based on chemical category. These segments include defoamers, hydrophobizing agents, cellulose ethers, redispersible powders, and others (air-entrainers, plasticizers, starch ethers etc.). In each segment, market drivers, restraints, market forecast, competitive structure have been analyzed in detail.

Research Overview

This Frost & Sullivan research service titled The U.S. Dry Mix Mortar Additives Market provides market size and share of the different categories of additives, analysis on their applications and emerging technological trends, market drivers and restraints, competitive structure, industry challenges, and market forecasts. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: defoamers, redispersible powders, hydrophobizing agents, cellulose ethers, and others (including starch ethers, air-entrainers, and plasticizers).

This analysis is available through our Chemicals & Materials Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.

Market Overview

Increasing Preference for Dry Mix Mortar over Traditional Materials Bodes Well for the Dry Mix Mortar Market

Building and construction industry participants are constantly looking for innovative materials and advancements in the performance of traditional materials such as mortars. Pre-mixed, pre-packed, and dry mix mortar is an improvement over job-site mixed mortar with several distinct advantages of product quality and performance. The shifts from job-site mortars to dry mix mortars and from structural mortars to functional mortars have boosted the use of dry mix mortar additives. Several specialized applications such as tile grouts, ceramic tile adhesives, floor screeds, stucco, and repair mortars are leaning toward the use of dry mix mortars additives. Other traditional applications such as masonry, base rendering, bricklaying, and glass blocks are also choosing dry mix mortars over job-site mortars, thereby boosting the uptake of its additives.

The market is likely to grow over the next five to six years due to the rising focus on energy-efficient building and construction activity, and in applications where dry mix and other mortars are considered an important alternative to concrete. “The role of the chemical additives such as defoamers, plasticizers, hydrophobizing agents, cellulose ethers, air-entrainers, and so on in dry mix mortars has become critical following the preference for functional mortars to merely structural mortars,” says the analyst of this research. “The additives follow the demand pattern of the dry mix mortars that they are mixed with, and also the needs of new manufacturing and automated dosing technologies.” In the past few years, mortars have been systematically modified with polymer binders (redispersible powders), special additives (cellulose ethers), and additives to improve product quality and meet the requirements of the modern building industry. Dry mix mortars have been found to be the most adaptable to this new formulation scenario.

“Dry mix mortars are highly suitable for the inclusion of all types of additives including defoamers, hydrophobizing agents, redispersible powders, cellulose ethers, air-entrainers, plasticizers and starch ethers,” notes the analyst. “Such additives are responsible for imparting individual and special characteristics to dry mix mortars.” For instance, while air-entrainers provide the mortar material with evenly distributed air bubbles that prevent the mortar from cracking, plasticizers are added to adjust the cement-to-water ratio. Defoamers control the uneven distribution of unwanted air bubbles in mortars and redispersible powders enhance the cohesion, adhesion, water retention, and workability of the mortar structures. Cellulose ethers improve the rheological and thixotropic properties and hydrophobizing agents act as water repellents in mortar applications. The ability of each additive to accomplish specific applications makes them attractive to dry mix mortar producers.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Chemicals
- Mortars
- Construction
- Additive chemicals
- Technologies

The following technologies are covered in this research:

- Defoamers
- Redispersible polymers
- Hydrophobizing agents
- Cellulose ethers
- Starch ethers
- Air-entrainers
- Plasticizers

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