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The 2009 Import and Export Market for Tomato Ketchup and Tomato Sauces in Africa
ICON Group International, May 2009, Pages: 29
On the demand side, exporters and strategic planners approaching the market in Africa face a number of questions. Which countries are supplying tomato ketchup and tomato sauces to Africa? What is the dollar value of these imports? How much do the imports of tomato ketchup and tomato sauces vary from one country to another in Africa? Do exporters serving the market in Africa have similar market shares across the importing countries? On the supply side, Africa also sells to the international market of tomato ketchup and tomato sauces. Which countries in Africa supply the most exports of tomato ketchup and tomato sauces? Which countries are buying their exports? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for tomato ketchup and tomato sauces in Africa. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for tomato ketchup and tomato sauces for those countries serving Africa via exports or supplying from Africa via imports. We do so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Africa fits into the world market for imported and exported tomato ketchup and tomato sauces. The total level of imports and exports on a worldwide basis, and those for Africa in particular, is based on a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the shares that countries in Africa are likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize markets within Africa. In this way, all the figures provided in this report are forecasts that can be combined with internal information for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports for Africa, Chapter 3 details the exports of tomato ketchup and tomato sauces, but for each individual country in Africa. Chapter 4 does the same, but for imports of tomato ketchup and tomato sauces for all countries in Africa. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present the complete picture for imports and exports of tomato ketchup and tomato sauces to and from Africa to and from all other countries in the world. Of the 150 countries considered, if a country is not reported here it is therefore estimated to have only a negligible level of trade in tomato ketchup and tomato sauces (i.e. their market shares are close or equal to zero percent). 'Tomato Ketchup and Tomato Sauces' as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined 'tomato ketchup and tomato sauces' is 09842 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=098 .
This report is updated on an annual basis. To ensure that you have the most current version, please check the web site of ICON Group at www.icongrouponline.com.
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