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Ice Cream and Frozen Novelties in the United States 2009
Mintel, May 2009, Pages: 115
Ice cream is truly one of life’s great pleasures, enjoyed by young and old, those who are healthy and those who are ill, and people of virtually every culture, in all parts of the country, at all times of the year. Companies compete to create the lowest fat and highest fat versions of it, and it is so important to so many that consumers who cannot consume dairy products demand it in non-dairy form. But it is also a very mature category that has been on grocer’s shelves since grocery stores came into existence.
Between 2003 and 2008, the ice cream and frozen novelties market grew by more than 16%, from $10.4 billion to $12.1 billion. Yet, a good deal of that growth happened prior to 2005. Since 2005, growth has slowed and certain segments of the market have begun to decline, while others continue to grow rapidly.
Our review of the ice cream and frozen novelty market provides a fresh perspective on the market as it provides:
- A thorough analysis of the factors that define successful brands in the category and a clear path to help less successful players improve their performance
- Deep profiles of consumer behavior in the category, with a clear read on consumer sentiment regarding the most recent innovations seen in the category
- Innovative ideas for improvement for players in any segment of the market
- A definitive read on the factors that have contributed to category growth
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US supermarket sales of frozen novelties, ice cream / ice milk desserts and ice pop novelties in dollars and units for 2002, with top 10 brands in each category ranked by dollar and unit sales, and percent sales change from 2001
United States sales of ice cream novelties in dollars, units, and percent change for 2002 and 2003
US ranked number of new ice cream / novelties / frozen yogurt products introduced for each of 33 flavors in 2002
US ranked survey percentage of households that bought ice cream, frozen novelties, sherbet / sorbets and yogurt at grocery stores in 2001
US total number of new dairy products and broken down by butter, cheese, ice cream, frozen novelties, yogurt and other introduced in 1998 and 1999
US number of new product introductions in the categories of yogurt, milk / yogurt drinks, ice cream, novelties and frozen yogurt, and cheese and imitation cheese for 2000 and 1999
US total number of new ice cream novelties and frozen yogurt products introduced in 2000 by 32 flavor categories, with total number of flavor categories in 2000
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