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Milk - US - 2009
Mintel, May 2009, Pages: 111
About this report
The milk market continues to face multi-pronged challenges—competition from other dairy beverages, low awareness of functional innovations in milk, lack of flavor-based innovations, retraction in consumer demand, consumer concern about growth hormones and price deflation. This report addresses and provides answers to a number of challenges existing in this market.
Stakeholders and marketers can find answer to the following question in the report:
- What are the principle factors responsible for reduction of consumers demand for milk?
- How private labels define the total market sales and influence of this trend on future growth?
- What are the growth-driving products in this otherwise highly commoditized market?
- How competition from other dairy products, such as yogurt and yogurt drinks, and other possible milk substitutes, such as soy milk, have negatively influenced the milk market
- What is consumer opinion about artificial growth hormone in milk and how companies are addressing these concerns?
- Is high-priced organic milk holding steady through the current recession?
- Which demographic groups are important for market growth and how are they being targeted by marketer?
- Consumers reasons for not drinking milk
- Which innovations have the potential to stimulate market growth?
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