It is no secret that the recession has adversely affected the vacation transportation category, but that does not mean that Americans have stopped traveling. In fact, according to our proprietary research, the majority is still taking vacations. This report explores the following topics:
- Which demographics are most likely to travel, and the types of transportation they are most likely to take - What various demographics are spending on vacation travel, and where they are most likely to go - Reasons respondents take vacations, and how marketers can capitalize on these motivations - Trends in vacation transportation and how respondents are changing travel habits in response - Specific strategies and tactics marketers can use to woo travelers - Innovative ideas by leading companies and an exploration of how they can be re-purposed for other sectors
