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Interior Design Services
First Research, Oct 2009, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US interior design industry includes about 11,000 businesses with combined annual revenue of $7 billion. Major companies are units of larger architectural and design firms Gensler; Hellmuth, Obata + Kassabaum (HOK); Perkins+Will; Callison; and Leo A Daly. The industry is highly fragmented: the 50 largest firms account for only 10 percent of total revenue. Most firms are small: a typical business has one location, fewer than four employees, and average annual revenue of about $620,000. About 30 percent of interior designers are self-employed.
COMPETITIVE LANDSCAPE
Constructing and renovating residential, commercial, industrial, and institutional buildings drive demand for interior design services. The profitability of individual companies depends on accurate bidding, timely delivery, and a steady volume of projects. Large companies have advantages in marketing, developing partnerships, building a large client referral list, and getting priority service from suppliers. Small companies can compete effectively by providing better service, specializing, and using unique or custom product sources. Average annual revenue per worker for a typical business is $185,000.
Competitors include suppliers and consumers. Suppliers compete by expanding their services to include interior design; consumers compete by establishing their own independent businesses, typically a home-based operation focusing on interior decorating.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major services of interior designers are selling products as part of an integrated design service, providing fee-based consulting services, and managing subcontractors. Product sales contribute 60 percent of revenue; consulting fees, 35 ...
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