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Viewing report
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TV Cable, Pay & Broadcast Networks
First Research, Sep 2009, Pages: 10
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Executive Summary
Brief Excerpt from Industry Overview Chapter:
The TV cable, pay, and broadcast network industry in the US includes about 2,600 networks and stations with combined annual revenue of $57 billion. Major broadcast TV networks are ABC, CBS, FOX, and NBC; major TV cable networks are Discovery Channel, ESPN, CNN, and TNT. Large non-network station groups include Sinclair Broadcast Group, Hearst-Argyle Television, and Clear Channel TV. The industry is highly concentrated: the top 50 companies account for 80 percent of revenue.
The industry includes almost 2,000 broadcast TV firms and over 600 cable/subscription firms; broadcast TV accounts for slightly over half of industry revenue and cable TV, for slightly less than half. The industry doesn't include companies that broadcast primarily on the Internet, produce and sell taped TV programs, distribute cable and other TV programs, or use TV as a retail outlet.
COMPETITIVE LANDSCAPE
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geography. Small companies can compete effectively with special programming that attracts a targeted audience. Average annual industry revenue per employee is $350,000: broadcast TV averages $257,000 per worker and cable TV about $651,000.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major industry product lines are broadcasts (air time) and programming, production, and post-production services. Other products include program rights, merchandise ...
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