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Viewing report
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2008 3D Television Report
Insight Media Inc., May 2008, Pages: 253
The Need:
Historically, the 3DTV market has been very small, with the solution being add-ons that only worked with CRT displays. Advances in display technology and 3D video formats, plus additional 3D content from the cinema, games and other sources, means this is likely to change in the coming years. This report is designed to provide a solid technical and market analysis of the 3DTV options and forecast the penetration of this technology into the worldwide television market.
Scope:
Main sections of the report include:
Executive Summary
Human Factors of 3D Stereo Perception
Existing Content for 3DTV
New 3D Content Creation
2DTV Display Technologies
3DTV Display Technologies
- 3DTV Projection Systems (Front and rear projection)
- 3D AMLCD Television
- 3D Plasma Television
- 3D OLED Television
3DTV Content Delivery
Forecast and Prospects for 3DTV
Glossary of 3D Terms and Acronyms
Questions Addressed:
There are many technical, market, business and pricing discussions in this report. Some of the higher level questions addressed include:
Which display technologies are most suited for consumer 3D?
Are any developments in display technology needed before widespread consumer acceptance of 3DTV?
Is 3D content compatible with the large existing 2D content creation and distribution infrastructure?
How will the chicken-and-egg log-jam be broken?
Will consumers buy 3DTVs if no content is available?
Will content be produced in 3D if there are no 3DTVs in consumers' homes?
Will the consumer accept 3DTV?
Will 3DTV be a fad or will it be a long-term part of the television market?
Will there be sufficient content to sustain 3DTV sales?
Highlights:
Discussion of content creation, including live-action, computer graphics and 2D-to-3D conversion
Examination of why there is such a large installed base of 3D-ready HDTV systems when there is little or no HDTV 3D content available
Discussion of 3D video formats for applications such as:
Professional image acquisition and post-production
Consumer image acquisition
Contribution formats to move content from the creators to the channel operators
Distribution formats to get the content into the consumers' homes
Display formats to get the content from the 3D display processor to the actual display (last inch problem)
Calculation of the added bandwidth required at each step in the distribution chain compared to 2D video.
In-depth examination of all current display technologies and how the technologies can be used to display stereoscopic 3D. This includes not just a technology discussion but also an evaluation of the added costs to both the CE manufacturer and the consumer.
Discussion of the future direction of all 3D display technologies
Compatibility of 3D displays with 2D content, which is expected to continue to dominate the available consumer content through the end of the study period.
Report Objective:
This report aims to supply technologists, managers, product planners, engineers, researchers and marketing personnel with the information needed to evaluate 3DTV technology and marketing trends in the consumer HDTV market. The report also aims to provide content creators with viable forecasts of the 3D-capable TV installed base. Armed with the technical and market data provided in this report, key decision makers will be equipped to assess technology alternatives and make informed decisions as they plan products and business investments in 3D consumer products.
Who Should Buy:
This report should be purchased by anyone involved in research, development or design of consumer television systems.
Product managers and product planners in consumer television systems.
Component suppliers to the 3D television set manufacturers who need to understand the future trends in the market:
- Active and passive glasses
- 3D video processing hardware and software
- Polarization and other materials needed in the production of 3D displays
Content creators and distribution channel operators who need to plan for the arrival of 3D content.
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