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Oral hygiene in Germany to 2012
Datamonitor, May 2009, Pages: 163
This databook is a detailed information resource covering all the key data points on Oral hygiene in Germany. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2007 and full forecasts to 2012.
Scope
- Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash, Dental floss and Denture care
- Provides market value, volume, expenditure and consumption data by market, category and segment
- Includes company and brand share data by categories
Highlights of this title
The market for Oral hygiene in Germany increased between 2002-2007, growing at an average annual rate of 1.0%.
The leading company in the market in 2007 was GlaxoSmithKline Plc. The second-largest player was Procter & Gamble Company, The with Colgate-Palmolive Company in third place.
Key reasons to purchase this title
- Discover the major quantitative trends affecting the Oral hygiene markets
- Understand consumers consumption and expenditure patterns
- Understand the future direction of the market with reliable historical data and full five year forecasting
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