|
|
 |
|
Viewing report
|
|
|
|
World Broadcast and DTT Video Encoders Market
Frost & Sullivan, April 2009, Pages: 93
Encoding is defined as the process of turning analog video into digital formats. This research service is the first in the series of coverage of the world digital video encoders and transcoders market. This research service analyzes the trends in the world broadcast and DTT video encoders market. Impacted by the recession, the world broadcast and DTT video encoders market is expected to experience negative growth in 2009 and 2010. However prodded by digital mandates globally and an increasing adoption of high definition broadcast services, the market is expected to start recovering in 2011.
This Frost & Sullivan research service titled World Broadcast and DTT Video Encoders Market provides an overview of the broadcast and digital terrestrial television (DTT) video encoders market and the factors that will affect its growth in the future. It analyses the market drivers and restraints, challenges faced by the industry, revenue forecasts, and the demand for broadcast encoders in the coming years. In this research, Frost & Sullivan's expert analysts thoroughly examine the following application segments: contribution, distribution, and digital terrestrial television. This research is the first of the 2009 coverage of the video encoders market, which will cover encoder products for cable, satellite, Internet protocol television (IPTV), enterprise, Internet, and mobile video markets. The following technologies are covered in this research: moving picture experts group (MPEG)-2, advanced video coding (AVC)/H.26, joint photographic experts group (JPEG) 2000, audio video coding standard (AVS), standard definition (SD), and high definition (HD).
Increasing Penetration in Digital Television Services Globally and Higher Adoption of Advanced Encoding Formats Drives the World Total Broadcast and DTT Video Encoders Market
The world total broadcast and DTT video encoders market is in its mature stage, where broadcasters are using encoder products in their facilities as a significant tool to compress video in suitable digital formats before distributing them. The growth in digital television services; transition from SD to HD; and the introduction of advanced encoding formats are the major factors driving the usage of video encoders. However, broadcasters have tightened their budgets for new equipment and replacements for 2009 and 2010 due to the economic slowdown and shrinking advertising revenues. The market demand in the United States is saturated due digitization upgrades by broadcasters over the last three years in response to the Federal Communications Commission (FCC) , and this is likely to affect the overall demand for video encoders for the next two years.
“The video encoders market has not been insular from the economic downturn and should brace itself for a growth decline of close to 30 percent in 2009,” say the analysts of this research. “Investment cutbacks and capital expenditure (CAPEX) freezes are challenging the video encoders market, leading to further price reductions and accelerated competition, even though product penetration is continuously increasing.”
On one hand, regional digital mandates are expected to drive the demand for video encoders, and on the other, there is a high risk of delay in several regions, as broadcasters are financially constrained to fund their capital expenditure. Nevertheless, the digital mandates in Asia, particularly in China and western Europe, are expected to stoke immediate demand. The real drivers for this market are the upgrades to advanced compression formats and HD. HD unit penetration is anticipated to start exceeding SD product deployments by 2011, compelling vendors to provide low-cost, fairly efficient, and superior products. HD products appear to be a key area of investment for the market, as there are a growing number of products with advanced compression formats such as AVC and JPEG2000 that attempt to provide the exact features broadcasters are looking for. “The continued demand for digital and HD will ensure that broadcasters, globally, would require efficient video encoding products,” concludes the analyst. “The economic slump has merely reinstated the priorities of broadcasters, namely, high quality, cost-competitiveness, easy and quicker software upgrades, and hassle-free products and services.”
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
World Video Encoders and Transcoders Markets
World Video Encoders Markets
Video Encoders - Global Strategic Business Report
World Pay-TV Video Encoders Market
Worldwide Real-Time Broadcast MPEG Encoders and Transcoders
Real-Time Broadcast MPEG Encoders: Got H.264?
Composite/Component Encoders/Decoders - 2007/08 US Broadcast/Professional Video Product Reports
Video Compression Encoders/Decoders/Transcoders Type MPEG-1,MPEG-2, MPEG-4, Wavelet, Other - 2007/08 US Broadcast/Professional Video Product Reports
World Encoders Markets
Worldwide Real-Time Broadcast MPEG Encoder Market
Video's Role In The Enterprise Accelerates: Streaming Media Market Shares, Market Strategy, and Market Forecasts, 2009-2015
Which Network to Deliver HDTV? Cable - Internet - IPTV - Satellite - DTT (2008-2013)
|
|
|
|
