|
|
 |
|
Viewing report
|
|
|
|
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
John Wiley and Sons Ltd, July 2009, Pages: 240
'Larry Weber has made an important contribution to helping any¿leader understand how to manage and protect reputation in a digital world. The influences on¿reputation have spun out of control, and this book is a highly actionable approach to move from reacting to managing one of every organization's most important assets.'
—Michael E. Porter, Bishop William Lawrence University Professor, Harvard Business School
'In Sticks and Stones, Larry Weber presents a compelling look at the challenges of protecting corporate reputation in a world where company information can cross borders and gain momentum in an instant via the Internet. Drawing on his keen eye for communications trends, Larry offers practical advice for navigating this ever-changing environment. Corporate leaders would be wise to embrace his counsel.'
—Ron Sargent, Chairman and CEO, Staples, Inc.
'Businesses no longer control their brands. At best, they can influence the communities of constituents who debate, shape, and refine their definition of what the brand means to them. Marketers and business executives can tap into these conversations to form incredibly rich and lasting bonds or allow themselves to be rolled by them. Larry Weber understood this dynamic long before most communications thought leaders. In Sticks and Stones, he delivers not only bountiful examples of the best and worst practices in reputation management, but also practical advice that any leader can use to understand and shape reputation in this complex new world. This is a must-read book for the modern marketer.'
—Paul Gillin, author, The New Influencers and Secrets of Social Media Marketing
'In today's interconnected world of social networking, 24/7 blogging and Twitter, a company's livelihood relies, in large measure, on its ability to build a reputable online presence. Sticks and Stones is a must read for any leader in business, academia, or politics who wants to achieve and maintain a 21st-century, online competitive advantage.'
—Deborah Wince-Smith, President, Council on Competitiveness
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation
An Industry in Crisis: Fixing Pharma's Damaged Reputation
Marketing to the Social Web: How Digital Customer Communities Build Your Business, 2nd Edition
Marketing to the Social Web: How Digital Customer Communities Build Your Business
How to Measure and Manage Your Corporate Reputation
Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence
What Public Relations Professionals Need to Know About Social Networking: How to Monitor & Enhance Your Company’s Reputation and Image on Twitter, Facebook, LinkedIn & Other Sites
How to File for Chapter 7 Bankruptcy
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Financial Markets Research: Sirona Dental Systems - Likely Struggle for Impressive Annual Growth Despite Strong Reputation and Technology
Chapter 13 Bankruptcy: Keep Your Property & Repay Debts Over Time
A Short Guide to Reputation Risk
|
|
|
|
