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Plug-in Hybrid Electric Vehicles
Pike Research, July 2009, Pages: 61
The Global Outlook for PHEVs: Business Issues, Technology Issues, Key Players, and Market Forecasts
The electrification of the automobile has been slowly progressing over the last 10 years, ever since the arguably false start in the late 1990s. While hybrid electric vehicles (HEVs) have been proliferating recently, a new breed is on the verge of launching: the plug-in hybrid electric vehicle (PHEV). Promising dramatically improved fuel economy, PHEVs have come about largely from the convergence of two technologies: HEVs and lithium ion (Li-ion) batteries.
A mix of consumer demand and government incentives is fuelling the development of PHEVs. Governments are encouraging improved fuel economy either implicitly by regulating it, as in the United States, or by charging high fuel taxes or limits on vehicle emissions, as in Europe. In addition, automakers are counting on consumers who have demonstrated strong interest in HEVs to show similar willingness to purchase PHEVs. Pike Research forecasts that PHEV programs will initially focus on the small car segment (80% of sales in 2015), followed closely by the small SUV segment (10% of sales by 2015). By 2015, we anticipate the U.S. will be the largest market for HEVs and PHEVs, selling approximately 640,000 vehicles in these two categories combined. China will be the second-largest market with more than 560,000 hybrid vehicles sold that same year. By that time, we forecast that there will be a total of 1.7 million PHEVs on the roads globally.
Key questions addressed:
-What HEV and PHEV programs are planned for the next few years?
-What are the consumer acceptance issues associated with PHEVs?
-How will the PHEV market be segmented between different vehicle classes?
-What are the key technologies used in HEVs and PHEVs? how big are the HEV and PHEV markets and how large are these markets expected to grow?
-What are the key drivers of growth in the HEV and PHEV markets?
-What will be the effects of regulatory standards and government incentives on the emerging PHEV market?
-Who are the key industry players in the HEV and PHEV markets?
-How ill the adoption of PHEVs vary by world region?
Who needs this report?
-OEM Vehicle Marketing Managers
-Vehicle Component Suppliers
-Battery Manufacturers
-Government Environmental Agencies
-Government Transportation Agencies
-Environmental Transportation Advocacy Groups
-Vehicle Trade Associations
-Utility Managers
-Investor Community
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