This report explores the car sharing market in the US. It provides insight into the external and internal factors affecting consumption and trends and what they mean for future sales, as well as, promotional campaigns and industry innovations. Specific questions that are answered in this report include the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market? - What companies and interests control the car sharing market? - How can consumers who are committed to their vehicles be persuaded to purchase a car share membership? - Where will the car share market be in 20 years and what cities are the leaders? - What companies are innovating within their segments, and how can others learn from their success? - How can car sharing operators partner with municipalities and other industries to boost awareness and participation? - How can car share operators take advantage of the economic downturn to appeal to consumers seeking budget-conscious transit options? - What media are industry leaders using to deliver effective marketing campaigns and what actions need to be taken to improve visibility?'
