Representing a wide variety of foods, the market for healthy snacks was valued at $29 billion in 2008. Sales grew by 17% from 2003-08 but there was zero growth in sales at inflation-adjusted prices. This report addresses issues of key concern to manufacturers, marketers, and distributors of healthy snack foods, including:
- Which segments are growing or declining and what particular products or brands are shaping the current and future direction of these segments - How traditional products or ingredients are being used in a non-traditional way to create category-blurring items - Which products and segments are offering functional health benefits and additives such as Omega-3 and who are these attributes targeted toward - Which age and gender groups are willing to sacrifice taste for nutritional benefit and which group absolutely will not - How important healthfulness is to parents when choosing children’s snacks - How the economy is changing snacking choices.
