|
|
 |
|
Viewing report
|
|
|
|
Holiday Shopping in the United States 2009
Mintel, June 2009, Pages: 97
About this report
The $512 billion holiday shopping market has developed based on the assumption that major holidays drive consumer spending in stores for particular types of goods. Holiday shopping is, to some extent, a self-fulfilling prophecy: because retailers emphasize particular holidays, consumers are reminded of these events and are inspired to celebrate them. Well-stocked shelves with holiday-themed merchandise induce demand. Yet Mintel’s research has found that despite similar retailing practices for many holidays, some holidays are fundamentally more important to American consumers than others, and the ways in which consumers expect to celebrate them differs dramatically, depending on the holiday.
The downturn in the economy has had a profound effect on the ways in which consumers choose to celebrate holidays, and has forced many to prioritize which holidays they observe. However, large opportunities still remain for retailers to win their share of consumer spending for the major holidays of the year. Particular brands and retailers may already have an ingoing advantage for certain holidays, but shifting consumer spending habits has changed the playing field, creating an opportunity for all retailers – even upscale retailers – to showcase the value they provide to consumers in a new way.
To explain current performance and future trends in this marketplace, Mintel’s review of the holiday shopping market explores:
- Effective strategies for retailers to continue to bring consumers into stores for holiday shopping despite the current economic recession
- A thorough analysis of the needs that drive consumer demand for goods merchandised during holiday events in-store
- Deep profiles of consumer behavior in the category, with a clear read on consumer sentiment regarding each of the major shopping holidays
- Innovative ideas for improvement of holiday offerings for each of the holidays studied in this report
- A definitive read on the factors that can drive further growth for each retailer
Customers who bought this item also bought
Holiday Shopping - The Consumer - United States
Holiday Shopping - The Market - United States
Holiday Shopping in the United States
Online Holiday Shopping
Consumer Electronics Holiday Shopping in the United States 2009
2007 Consumer Holiday Spending & Shopping Trends
Online Holiday Shopping 2008 Preview
Holiday Purchasing Patterns Market Assessment 2009
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008
Seasonal Decorating Report, 2004: The Who, What, Where, How Much, and Why of Holiday and Seasonal Home Decorating
2006 Consumer Holiday Spending Report
2008 US Holiday Spending on Consumer Electronics
|
|
|
|
