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The Russian Outbound Travel Market with Special Insight into the Image of Europe as a Destination
World Tourism Organisation, July 2009, Pages: 301
The Russian Federation is currently one of the world’s fastest growing outbound travel markets, and this growth seems set to continue. Russia is the ninth biggest outbound travel market in the world in terms of expenditure, generating US$ 22.3 billion in spending abroad and 34.3 million outbound trips in 2007.
While trip volume rose by 9.4% per year over the period 2000-2007, expenditure increased by an average of 14 % annually during that period. There is no doubt that Russians are very enthusiastic travelers, largely due to the pent-up demand for foreign travel.
To better understand the structure and trends of this market is the aim of the new ETC/UNWTO report The Russian Outbound Travel Market with a Special Insight into the Image of Europe as a Destination. This report identifies key trends in Russia outbound travel over the past five years or more – including the market’s size and value, growth in trip volume and spending, purpose of trip, the structure and role of the travel trade, online distribution, and other factors driving demand.
In addition, the report provides information on government policy affecting outbound travel, notably visa issues and traffic rights for foreign airlines operating to/from the country. All this information is critical to helping NTAs/NTOs and commercial operators plan ahead with greater foresight, providing guidance on both the short-term opportunities and the longer-term potential for investment in the Russian market.
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