|
|
 |
|
Viewing report
|
|
|
|
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
John Wiley and Sons Ltd, June 2009, Pages: 272
This books goal is simple: to help re-wire the role and function of marketing to go beyond the expected (being a world class marketing organization), to the unexpected (shaping the companys growth agenda, influencing the actions of all customers, influencers and employees).
This book shows marketing executives how to:
- balance short term pressures to show results, while staying aligned with the enterprises longer-term vision
- drive innovation, while figuring out how to best align internal resources with external opportunities
- navigate the never-ending array of media choices, both old and new, to reach customers in ways that are meaningful to its customers
- operate and win in an increasingly complex global environmentas well as within an even more complex organizational environment (read: siloed and hierarchical).
- win over critical internal stakeholders while shaping the opinions of Wall Street analysts.
Praise for The Shift
'More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done.'
–Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America
'At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!'
–Tony Hsieh, CEO, Zappos.com
'The Shift is a great 'how-to book' for Visionary Marketers who want to stand out, help their company succeed by moving toward true accountability, and drive a business strategy that keeps the customer in mind, while never losing sight of the P&L.'
–Fisk Johnson, chairman and CEO, SC Johnson
'The Shift's articulation of how marketing can drive a company's bottom line and a marketer's career makes it a must-read for any CEO who wants marketing to truly impact their company's bottom line.'
–CJ Fraleigh, CEO, Sara Lee Retail and Foodservice
'Marketer as a P&L–oriented businessperson! This important book for senior executives provides a road map on how marketers and their organizations can shift their profiles, while driving bottom-line results.'
–Mark L. Vachon, president and CEO, GE Healthcare, Americas
'The Shift charts a dramatic new role for marketing. A challenge every firm should embrace.'
–David Aaker, vice chairman, Prophet; and, author, Brand Leadership
'The Shift has to become a way of life from the classroom to the boardroom. Davis's book brings a practitioner's perspective to this critical topic of marketers shifting to becoming more accountable and more personally responsible for driving growth.'
–Dipak Jain, dean, Kellogg Graduate School of Management, Northwestern University
'Forget the CMO. Long live the integrated agenda of the Chief Growth and Visionary Officer!'
–Joseph V. Tripodi, chief marketing and commercial officer, The Coca Cola Company
Product samples
Samples for this product is available. Please Login/Register to download these samples.
Customers who bought this item also bought
The Generational shift of Financial Advisors
Network Monitoring in Transition: Business Opportunities in the shift to IP/IMS
Shift to the East Report
The Consolidation of the Information Industry-A Paradigm Shift
Addressing Patient Compliance: Targeted marketing driving a shift in focus from acquisition to retention
Online Promotions: The Big Shift
The Shift to Towns & Out Again
Enterprise Mobile Devices strategies to enable the shift from devices to solutions
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Social Network Marketing: Slow Growth Ahead for Ad Spending
Brand Loyalty for Luxury Marketers
SaaS-mic Shift for Channel Partners
|
|
|
|
