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Email, Web and IM Security Market Trends, 2009-2012
Osterman Research, Inc., June 2009, Pages: 52
This report is focused on the demand drivers for solutions that are designed to address email, instant messaging and Web-related security threats. The research conducted for this report, and the report itself, are focused on the needs of vendors, investors and others who are interested in participating in the email, instant messaging and Web security markets in some fashion. The information included in this report is designed to help these vendors and interested parties make informed decisions about the future opportunities available in this market.
Key Findings and Trends Discussed in this Report
-Web 2.0 Security Threats
The number of respondents interested in investing in Web 2.0 gateway security grew reasonably compared to last year’s survey, a testament to the growing variety and number of Web-based threats.
-Linkedin Is In, Facebook Is Suspect And MySpace Is Really Suspect
While half of organizations allow Facebook use by their employees, only 28% of respondents (IT decision makers in mid-sized and large organizations) consider the application to be “legitimate” for business use. The same goes for Twitter, which was allowed by 49% of the organizations and yet viewed as not legitimate by 28% of
respondents.
-Satisfaction With Spam Capabilities is Increasing
Since last year, nearly a third (31%) more respondents indicated that spam has gotten better for their organizations and 14% fewer respondents indicated that spam levels have gotten worse.
-Cloud-Based Services Continue to Grow in Popularity
Overall, the number of respondents who were neutral, very, extremely likely or had already deployed hosted security services grew by nine points more than last year to 63%. Over the next 12 months, hosted anti-spam services will show the greatest growth, climbing six percentage points. More so than last year, organizations are bullish about hosted security services, such as those offered by Kaspersky, Trend Micro and, more recently, Microsoft. Over the next 24 months, that number should grow to two-thirds of respondent organizations. Web security services are also an area of strong interest, as well. The number of respondents who are “very” interested or “extremely” interested will grow by six percentage points over the next 24 months.
-DLP Is Still Hot
Organizations continue to place a premium on conventional security mechanisms, namely anti-virus and anti-spam software. With that said, there is markedly stronger interest in data leakage prevention (DLP) since last year, with nearly 40% of organizations considering the technology.
-Comprehensive Security Solutions Are In
Only a fifth of the respondents indicated that they use a consolidated, comprehensive, centrally managed messaging security solution. The vast majority are dealing with separate vendors for their various best-of-breed solutions. Yet, when we examine what organizational decision makers want, the number of respondents who prefer a consolidated, comprehensive, centrally managed messaging security solution doubled, while individual, best-of-breed solutions dropped.
-IT Spending Expected To Drop
Not surprisingly, IT expects to spend significantly less in 2009 than in 2008. This year 47% of respondents expected IT spending to be lower in 2009 versus 18% from last year. Similarly, while 48% of respondents last year expected spending to be higher in 2008, this year that number was down to 23% of organizations.
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