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E-Commerce in a Recession: The Impact on Consumers and Retailers
eMarketer, May 2009, Pages: 14
Consumers are increasingly researching purchases online. At the same time, they are reining in spending. After years of double-digit growth rates, US retail e-commerce sales (excluding travel) grew by only 4.6% in 2008. This year will be worse.
The E-Commerce in a Recession report analyzes the effects the economic downturn is having on online sales. Pundits once thought the online world was inoculated against economic woes in the brick-and-mortar world. A few of them still do.
In fact, after years of unbroken growth, the report forecasts that continued recessionary pressure will cause online sales to contract in 2009 by 0.4%.
But there is a silver lining to the dismal news, at least for nimble and well-funded online merchants.
The current economic upheaval is weakening many traditional retailers. Online retailers that can fill the void with superior customer service, rich product information and greater shopping conveniences have a chance to win new customers for life.
Key questions the “E-Commerce in a Recession” report answers:
- Is there a “new breed” of online shopper?
- How has the recession changed the way consumers shop online?
- Why has research become an important aspect of shopping?
- What are Internet retailers doing to cope with slower online spending?
- What opportunities have opened up for Web retailers?
- How are sites attracting new customers?
- And many others…
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