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The Blogosphere: A-Twitter with Activity
eMarketer, April 2009, Pages: 21
The blogosphere has reached a point where it is no longer distinct from mainstream media. Blog sites now touch tens of millions of people in the US, and the numbers of blog readers and creators are projected to continue growing.
The Blogosphere report analyzes a long-derided but now, to the surprise of many people and pundits, surging channel of communications.
It is hard to any longer deny the importance of blogging, and its offspring, microblogging (also known as Twittering).
Currently, 96.6 million US Internet users read a blog at least once per month, representing 48.5% of the Internet population. By 2013, 128.2 million people, or 58% of all US users, will take part.
The numbers of bloggers is also rising. In 2009, 27.9 million US Internet users have a blog they update at least once per month, representing 14% of the Internet population. By 2013, 37.6 million will update their blogs at least monthly.
The numbers tell the tale or long tail, whichever you prefer and blogging activity presents new opportunities for marketers to monitor and influence conversations relevant to their businesses.
Key questions “The Blogosphere” report answers:
- How many people in the US are reading and writing blogs, and how will these numbers change by 2013?
- What factors are facilitating blogging?
- How is the landscape changing for monetizing blogs?
- What are the top blog sites and how much traffic do they see?
- How many people are using Twitter?
- How do users access Twitter?
- And many others…
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