|
|
 |
|
Viewing report
|
|
|
|
Germany Online: Europe’s Biggest E-Commerce Market Comes of Age
eMarketer, May 2009, Pages: 9
The progress of e-commerce in Germany, Europe’s largest Internet population, reflects patterns seen earlier in other countries, such as the UK and the US. But cautious consumers’ security concerns and traditional payment habits are increasingly being overcome.
The Germany Online report analyzes the factors driving the surge in German e-commerce.
Many German retailers were slow to recognize the advantages of Internet sales—30% of the German firms selling on the Web last year launched their online stores in 2007 or later.
Nevertheless, sales are growing.
By the end of 2008, German retail e-commerce sales—excluding event tickets, financial products and travel—reached €13.6 billion ($20 billion), up €2.2 billion ($3.2 billion) from 2007.
Key questions the “Germany Online” report answers:
- How many German consumers are buying products and services on the Internet?
- How do online buying patterns vary with age and gender?
- How is the arrival of online shopping clubs changing the e-commerce landscape?
- What is the current level of interest in mobile commerce?
- And many others…
Customers who bought this item also bought
Germany Online Advertising
European B2C E-Commerce: Spotlight on the UK, Germany and France
Apparel E-Commerce
Retail E-Commerce Update
Global B2C E-Commerce Report 2009
France Online Overview
Online Grocery Shopping Patterns
E-Commerce: The Internet Grocery Market Market Assessment 2007
Moms Online: Browsing, Researching, Buying
Western Europe E-Commerce
2008 Global Broadband - M-Commerce, E-Commerce & E-Payments
E-Commerce - Global Outlook
|
|
|
|
