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Hispanics Online: Young, Mobile and Bilingual
eMarketer, June 2009, Pages: 22
The US Hispanic Internet population is growing in numbers, broadband connections and time spent online. eMarketer estimates that this year there will be nearly 23 million Hispanics online, over 50% of the US Hispanic population.
The Hispanics Online report analyzes the trends driving the growth of this young, mobile and vibrant population.
Hispanics make up 12.3% of the US Internet population in 2009, and will increase to 13.9% in 2013.
Like its offline counterpart, this group of Internet users is young 63% are under age 35 and mobile. Some 81% of Hispanics own a cellphone, and for 25% of these adults, their mobile is their primary phone. They use phone features, including Internet access, at higher rates than other mobile subscribers.
Many marketers and online publishers are creating campaigns and Websites in English and Spanish, to reach an audience that switches between languages and cultures.
Key questions the “Hispanics Online” report answers:
- Who is Hispanic?
- How does the online Hispanic population differ from the offline one?
- What do Hispanics do online?
- What language should advertisers use to reach Hispanics online?
- And many others…
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