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UK Online Advertising: Spending and Trends
eMarketer, July 2009, Pages: 21
UK marketers are shifting budgets from traditional media to online campaigns, which are more easily tracked and often deliver better ROI. In fact, this year £3.38 billion ($6.25 billion) will be spent online, more than 20% of all UK ad spending.
The UK Online Advertising report analyzes the trends accelerating the flow of ad spending toward the Internet and away from traditional media.
Admittedly, the financial crisis has brought the progress of the UK’s digital marketplace almost to a halt. Growth in online ad spending will be minuscule this year, just 0.9%. But most other media channels have seen year-over-year spending drop by between 5% and 18%.
Internet spending will regain some momentum in 2010, when the economy begins to rebound, and approach 10% growth in 2011. The London Olympics will fuel a further spurt of activity in 2012 and push spending growth into double digits.
Key questions the “UK Online Advertising” report answers:
- What trends are evident in UK online ad spending in 2009?
- What proportion of advertising spending will go online?
- How does online ad spending compare with other media?
- How will the economic climate affect UK online ad spending in the near term?
- And many others…
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