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2009 Worldwide Advertising Material Distribution Services Industry Report
Barnes Reports , July 2009, Pages: 104


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The Worldwide Advertising Material Distribution Services Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry (sales, establishments, employment) for the 47 largest world countries, including United Kingdom, France, Germany, Italy, Spain, Russia, China, Japan, India, Australia, Canada, Mexico, Brazil, Argentina and South Africa. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including circular and handbill distribution.

Industry Definition

NAICS 54187: Advertising Materials Distribution Services. This industry comprises establishments primarily engaged in the direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Establishments in this industry use methods, such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Related Industries
- Advertising Agencies
- Public Relations Agencies
- Printing Industry

U.S. Census Categories

NAICS 54187 - Advertising Materials Distribution Services is comparable to:
15% of SIC 7319 - Advertising Materials Distribution Services

Sub-Industries
- Distribution of advertising material or sample services
- Circular and handbill distribution
- Coupon distribution
- Sample distribution
- Shopping news, advertising and distributing service


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