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Children’s Food and Drinks in Europe: A Guide to Markets, Products and Innovation - 2nd Edition
Leatherhead Food International, July 2009
Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 10% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development.
Moreover, children’s foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.
This new report assesses the market for children’s food and drinks, including information on market sizes and major competitors, as well as recent innovations on the shelves.
Featuring:
- How much is spent on kids foods: Data on market sizes
- What’s on the shelves: A discussion of key companies and brands, including pictures of many of the products currently in the market
- What’s new: A review of recent product launches by category
Key Features:
- Analyses market sizes and trends in child-oriented food and drink: for every category there is an estimate of its sales value
- Identifies major companies and brands operating in this sector
- Provides pictures of the most interesting products in the market
- Reviews product developments in recent years and explores likely future trends
- Provides background on population trends
Helping You To:
- Understand the markets and their place within the bigger picture
- Monitor current or potential competitors in the market
- Pinpoint areas of opportunity for further development
The report covers the UK, France, Germany, Italy, Spain, with selected product information for Belgium and the Netherlands.
With 100 tables, including:
- Europe: Population Splits by Age and by Country, 2008
- Europe: Children’s Food and Drinks Markets and Market Penetration, 2008
- Europe: Children’s Biscuit Market, 2008
- UK: Significant Child-oriented and Child-specific Cheese Brands
- France: Children’s Take-home Ice Cream Market, 2005-2008
- France: Children’s Yoghurt and Chilled Desserts Market by Type, 2008
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