The Evolving ePrescribing Market Players: Strategies for Successful Partnerships begins by examining the activities of various healthcare players in the drive to increase physician adoption of handheld devices and ePrescribing applications, evaluating the most likely outcome of these ventures. The brief examines physician perceptions of pharmaceutical manufacturer-sponsored ePrescribing services, deciphering the feasibility of this strategy. The Evolving ePrescribing Market Players: Strategies for Successful Partnerships continues with an analysis of the vendor market, including the viability of various business models and current partnerships and ventures involving pharmaceutical manufacturers. The future decoded section discusses the potential impact of ePrescribing applications on physician behavior and the emergence of data products, both of which are likely to result in ePrescribing and related handheld applications becoming established channels to communicate with physicians.
