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Strategic Analysis of the European Plastic Packaging Additives Market
Frost & Sullivan, May 2009, Pages: 128
This study on the European packaging plastic additives provides an insight into various trends affecting the industry. It discusses in detail the key trends by product type in addition to providing competitive trends. Also provided are strategic recommendations that industry participants believe as measures for growth.
This Frost & Sullivan research service titled Strategic Analysis of the European Plastic Packaging Additives Market provides market trends, competitive structure, revenue forecasts, market drivers, market restraints and industry challenges for all segments except biodegradability additives. In this research, Frost & Sullivan's expert analysts thoroughly examine the following market segments: plasticisers, impact modifiers, ultraviolet (UV) stabilisers, heat stabilisers, antimicrobials, antioxidants, antistatic agents, antiblock agents, blowing agents and biodegradability agents.
Market Overview
Safe, Value-enhanced Products Beneficial for Companies in the Long-term, thereby Driving Growth in the European Plastic Packaging Additives Market
Packaging resins such as polyvinyl chloride (PVC), polyethylene (PE) and polypropylene (PP) are the most widely used packaging products. Although products such as plasticisers and impact modifiers are mainly used in PVC, the market for PVC is not large or fast growing. Additives for PP and PE, used in most food contact and bottling applications, could offer the best growth opportunities. The migration of plastic additives into food products is a challenge for additive manufacturers, particularly plasticisers that are used in relatively high quantities. The migration levels are set at a low level and legislation is likely to get stricter over time. Hence, companies have begun to take extra efforts in terms of research and finance to offer products that do not face any approval hassles. Approved products, perceived to be safer, have a greater preference.
The recent economic downturn has affected several application segments for plastics, with the automotive and construction being the worst hit. Companies have begun to seal operations on a temporary basis, while some have declared a permanent closure of plant operations. As a result, the market for plastic additives, used to enhance the properties of plastics, has declined in volume. “The market for plastic additives in packaging applications will continue to marginally decline until 2010,” says the analyst of this research. “It is important that companies insulate themselves from declining sales by internal restructuring and lean manufacturing.” In addition to lean manufacturing and improved process efficiency, companies should provide innovative products that can render cost saving plastic compounders. Food-contact packaging is challenging, while at the same time, lucrative for companies. The marginal decline is only a temporary trend poised to recover soon. Pharmaceutical and medical packaging will continue to show minimal volume decline. Within the cosmetics and personal care packaging, the key growth area will be to offer products that enhance the aesthetics of packaging.
Commoditised Products at Low Costs of Production coupled with Inexpensive but Functional Additives to be Beneficial for Companies in the Short run
The migration of plastic additives into food products is a challenge for additive manufacturers, particularly with plasticisers that are used in relatively high loadings. Migration levels are set at a low level and legislation is likely to only get stricter over time. Hence, companies have begun to take extra efforts in terms of research and finance to offer products that do not face any approval hassles. Plummeting of prices, low demand and a negative sentiment in the market are the current challenges faced by the European plastic packaging additives market. Furthermore, regulation continues to be a restraint as companies explore new technologies and applications. Additive toxicity, or even the perceived toxicity of additives, presents another challenge. Due to the Regulation, Evaluation, Authorisation and Restriction of Chemical Substances Programme (REACH), additive manufacturers need to prove the safety of their additives. Plastic additive manufacturers are trying to move away from metal-based additives such as heat stabilisers toward natural mineral and organic compounds.
“To successfully compete in this market, a company should focus on reducing internal costs to sustain the profitability of their operations,” concludes the analyst. “Companies should also continue serving their customers in the best possible manner, especially during the current economic uncertainty.” Plastic compounders are on the lookout for inexpensive additives that are safe to use and have excellent functions, primarily in food contact and medical packaging. Offering commoditised products at low costs of production and satiating these needs are the key strategic recommendations in the short term. Long-term strategies would include continued interest in growing economies and focus on R&D to offer value-added products.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By segment:
- Plasticisers and impact modifiers
- Antimicrobials
- UV and heat stabilizers
- Antiblock, antioxidant, and antistatic agents
- Blowing agents
- PET, PE, PVC, PP
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