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Routes to Revenue
CMO COUNCIL, Dec 2008, Pages: 54
A milestone research initiative to benchmark the state of customer revenue realization, encouraging the adoption and the uses of technologies, solutions and professional services that drive deeper interaction and communication with customers. Centered around Customer Revenue Optimization (CRO), this report, sponsored by InfoPrint Solutions Company, drills into targeted strategies and solutions that significantly impact customer acquisition, monetization and ROI while exploring new developments in database, customer insight and print technologies.
The 54-page Routes to Revenue report contains the complete aggregated findings of the Routes to Revenue audit of some 650 senior marketers, features qualitative interviews with four marketing executives, and includes the full case study Precision Promotion in Action: Best Western International, which details results and best practices derived from a pilot program conducted by InfoPrint Solutions Company to measure the effectiveness of TransPromo methodologies.
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