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OTC market in Central and Eastern Europe 2009: Comparative analysis and development forecasts for 2009-2011
PMR Ltd, Aug 2009, Pages: 275
OTC market in Central and Eastern Europe 2009” is a 2nd edition of the report. The study offers a detailed overview of the over the counter medicines sector, with special attention given to its most important markets: Russia, Poland, Romania, Hungary, Ukraine, the Czech Republic, Bulgaria, Slovakia, Slovenia and Croatia.
It analyses the conditions governing business management and provides crucial information regarding the OTC market's present condition, as well as opportunities and obstacles for its future development.
The report features a comparative analysis of ten Central and Eastern European countries with respect to the most important elements of the sector, which completes this exhaustive overview of the OTC market in Central and Eastern Europe.
The report contains:
- latest market data
- sales forecasts for 2009-2011
- top OTC manufacturers at work in the marketplace
- product distribution channel details (wholesale, pharmacy, non-pharmacy and online sales)
- customer behaviour and trends
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