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An Endless Cycle of Innovation: SaaS Scenarios Through 2014
Saugatuck Technology, Aug 2009, Pages: 28
Software-as-a-service (SaaS) is changing the fundamentals of business for user companies and for SaaS providers themselves. These changes are part of a multi-year “loop” cycle that reciprocates between users and providers, with each side influencing the other in unforeseen ways.
Mismanaging this “endless loop of innovation” will prevent user firms from being able to derive real competitive advantage from SaaS, prevent SaaS providers from competing on an increasingly global stage, and trap ISVs from growing along with the global user IT market.
Understanding how each side influences the others, and how to manage it effectively through changing market scenarios, is the key theme of “An Endless Cycle of Innovation: SaaS Scenarios Through 2014,” the latest and most ambitious global research report.
This report includes analysis, insights and guidance developed from the fourth annual SaaS research program, which was comprised of a web survey including 1,788 qualified user enterprise executives; interviews with 30 user enterprise executives with SaaS experience; and briefings with 25 SaaS vendors/providers.
“The research shows us a combination of changing SaaS acquisition and adoption, both as a result of the global recession, and as a result of the changing nature of SaaS itself. How users do business with SaaS is changing how providers develop and deliver SaaS, and is changing how ISVs and other players will need to compete over the next several years,” according to the founder and CEO Bill McNee, one of the study’s lead authors. “Failure to recognize and adapt to these changes will make it extremely difficult, and much more costly than it should be, for anyone to benefit from SaaS.”
Research Summary:
This research indicates a series of planning positions for users, SaaS providers and ISVs to take into account through 2014. These include the following:
- Despite impressive investments in SaaS development and adoption in different parts of the world, SaaS (and Cloud Computing) will not become the primary IT standard and practice by YE 2012. SaaS will instead be primarily an important “agent of change” through this time period.
- By YE 2014, however, SaaS (and Cloud Computing) will become integral to infrastructure, business systems, operations and development within all aspects of user firms, with variations in status and roles based on region and business culture.
- While SaaS has favoured both startups and established firms with a variety of management styles and pocketbooks, the current economic challenges will weed out all but the better-funded and better-managed SaaS providers by YE 2012 (especially those that are not cash-flow positive).
Read this report to learn:
- Which of five scenario outcomes are the most likely for SaaS users, providers, partners, channels and markets overall? How will these differ from today’s reality, and what should be done today to optimize the ability to succeed in each scenario?
- How is SaaS transforming user business capabilities and operations, expanding the ability of IT to innovate throughout the enterprise, and in turn transforming SaaS offerings and providers?
- When will SaaS truly begin to form core IT for a majority of user firms, becoming the de facto, “go to” model for user enterprise IT?
- What will happen to traditional ISVs, especially as they struggle with limited capital and increased competition from SaaS simultaneously?
Six Years of SaaS Research:
The report authors began surveying and analyzing on-demand IT in 2003, publishing our first report on the subject, “Pay-As-You-Go (PAYG) IT: Where's the Business Value?” in April 2004. Our first global, SaaS-specific user executive survey and vendor interview/briefing program was executed in early 2006, with our analysis published in the April 2006 ground-breaking report, “SaaS 2.0: Software-as-a-Service As Next-Gen Business Platform.”
This report represents key analysis and insights developed from our fourth such research program, which was comprised of a web survey including 1,788 qualified user enterprise executives in 23 countries; interviews with 30 user enterprise executives with SaaS experience; and briefings with 25 SaaS vendors/providers.
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