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South African Personal Protective Equipment Market
Frost & Sullivan, June 2009, Pages: 118
Research was carried out to analyse the South African personal protective equipment (PPE) market and determine the market trends of the various PPE segments and end user industries, market structure, evaluate opportunities for PPE suppliers and provide strategic recommendations and conclusions.
This Frost & Sullivan research service titled South African Personal Protective Equipment Market provides an analysis of the above-the-neck personal protective equipment (PPE), protective clothing, respiratory protective equipment, protective gloves and protective footwear markets. The research also provides opportunity analysis across various end-user industries. Frost & Sullivan's expert analysts thoroughly examine the following end user applications: mining, manufacturing and infrastructure/construction.
Market Overview
Infrastructural Development Activity in Emerging Markets to Support Sustained Demand
Managing product cost fluctuations, competition from low-cost imports and increased labour costs are common challenges for all suppliers of consumable products in South Africa. For many protective equipment suppliers, however, these challenges are outweighed by strong driving factors. Sustained activity in the construction and mining end-user industries in South Africa has been promoting demand in the $521.3.million protective equipment market over the past five years and during the current economic crisis. Current and planned infrastructural development activity in emerging markets, including most of Africa and the Middle East, has set the course for sustained supply. While some protective equipment suppliers have already made their footprint, others look forward to a positive future.
“Sustained employment activity in mining and construction industries benefits protective equipment suppliers,” notes the analyst of this research. “The positive outlook of suppliers shows how well the market is performing despite the economic crisis.” While some suppliers have witnessed tremendous declines in sales, many look forward to upcoming opportunities in emerging markets. The current infrastructural development in South Africa and Sub-Saharan Africa is continuing despite the global economic crisis. Investments are being focused on economic and infrastructural development of key countries in Africa. With these projects in mind, demand for protective equipment is certain. Some companies have already secured supply contracts to certain areas in Africa and the Middle East. Current infrastructural development in Africa is being continuously funded and includes energy-related projects, transport and general infrastructural development. In South Africa, development for the 2010 FIFA World Cup is also a major contributor to general infrastructure. While many of these projects are currently underway, there is a tremendous amount of interest for infrastructural growth up to 2030. Growth in protective equipment demand is expected to increase with these developments.
Emerging Markets Present Growth Opportunity
The slowing economy has had a significant impact on protective equipment supply; the market demand has slowed but is sustained. Lack of enforcement of safety regulations by government is also a major concern to suppliers. While it is restraining demand to a small extent, the increasing general awareness of safety by both employers and employees is, in turn, driving demand. “The slowing economy has no doubt had an impact on the protective equipment market since it is directly linked to employment in the mining, manufacturing and construction industries,” explains the analyst. “The general response from suppliers, however, is that the market is sustained by the continuing construction and mining activity.”
Most suppliers have secured contracts and have long-established partnerships. Currently, the challenge for these suppliers is to gain access to opportunities in other emerging markets in Africa, with some suppliers already making a mark. Securing growth for protective equipment suppliers is challenging because the market is well established and many suppliers hold strong relationships with end users. New opportunities, in South Africa and abroad, should be the focus of companies looking to expand. Securing supply to development projects in Sub-Saharan Africa offers a strong area for growth. “Suppliers need to focus on emerging sub-Saharan African countries and look at expansion into these markets,” says the analyst. “Energy-related infrastructural developments for example are plenty and will open the pathway for growth, and present potentially lucrative opportunities.” In the short term, the focus should be on simple supply to these countries while, in the long term, companies can start looking at establishing bases.
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