Direct-to-Consumer Pharmaceutical Websites begins with an analysis of how consumers in the US look for health-related information online and what characteristics they are looking for in health content. The brief continues by exploring what features are currently offered on consumer-facing pharmaceutical websites and their relative effectiveness. Finally, Datamonitor forecasts the future of the direct-to-consumer (DTC) pharmaceutical website market and recommends strategies to capitalize on this increasingly used channel to reach consumers. How can you benefit from this report? * Understand what consumers want in a pharmaceutical website * More effectively design pharmaceutical websites to retain consumers * Identify channels to drive traffic to pharmaceutical websites
